Final Assignment: Media Awareness Video (Part Two)

Part Two - Assessment and Plan of Action

STEP ONE OF TWO - ASSESSMENT:

Based on what you observed are important elements contained in a public awareness video, discuss with your partner/team what you think should be included in the assessment of the final product. Consider camera shots, message/plan of action, etc. Once you have decided, submit your suggestions for the assessment of the final product to your teacher. 

NOTE: You can type your suggestions or write down them down. Make sure you pass them in or share online with your teacher. 

Final Assignment: Media Awareness Video (Part One)

For your final assignment, you will work in pairs or small teams with the objective to produce an effective media awareness video on a topic of your choice. Considering the topics we explored in this class and/or other topics related to media, you will decide what you will focus on in your video and what the call to action/message will be.

Part One - Looking at Examples

• You will first look at examples of public awareness videos (they can be media related or other). You will search and find videos that you think are effective.
• The examples do not necessarily have to be on the specific topic you are planning to explore
• They do not even have to be on media awareness. You are looking at examples that you think use effective techniques and most techniques can be applied to different topics. 
• Decide on two videos to use as examples.
• You will analyze the videos and record what you think worked well (or did not work well) in the videos. CLICK HERE to make a copy in Google Docs the worksheet you can use to record your observations/thoughts. Or you can get a paper copy in class. 
• Identify codes and techniques that we explored in this class. Consider camera shots, music, voiceovers, story-telling, call to action/message, etc.
• If time, you will present your video examples to the class and discuss what you felt worked well in the videos (you can also discuss what you think was ineffective in your examples)
• As a class we will create a list of what are some common elements that are present in effective and memorable public awareness videos

Some links that may prove helpful:

BBC "Caught in the Web" Video Series 

Body Image Video

Portrayal of Women in Media

Common Sense Media Videos 

Privacy Concerns

Gender Codes

Media Minutes

It's Canada, eh?

Perspectives on Canada and Canadian Content: 

Seeing ourselves through other eyes

Today we will look at the perspectives/viewpoints from media created by other countries, and how they portray what it means to be a Canadian. 

As you do the activities below, make sure to answer the corresponding questions on the worksheet. 

SUGGESTION: You should watch each video at least twice. They are short videos and viewing them more than once should help you answer the questions as you consider each video's message, design and purpose.