STEP ONE OF TWO - ASSESSMENT:
Based on what you observed are important elements contained in a public awareness video, discuss with your partner/team what you think should be included in the assessment of the final product. Consider camera shots, message/plan of action, etc. Once you have decided, submit your suggestions for the assessment of the final product to your teacher.
NOTE: You can type your suggestions or write down them down. Make sure you pass them in or share online with your teacher.
Below is a suggestion list of some elements and components that you can also consider.
Next, discuss in your group the specific topic on media awareness you want to explore in your video. Remember, you can use the OpenMedia site and its campaigns for topic ideas.
Consider:
Below is a suggestion list of some elements and components that you can also consider.
- Attracting attention - consider duration (timing), images with impact, words that motivate critical thinking and/or action
- Repetition - considering words and images that have things in common - to create a thread throughout the video
- Sound - good quality, no unnecessary distracting background noise, people or voice-overs are clear and easy to hear and understand
- Music - Can help set the mood. Can complement the information being presented. But make sure it does not drown out voiceovers, etc.
- Lighting - Sufficient lighting, lighting helps create the mood/atmosphere, use of shadows
- Voice-overs - Can be effective, but do not overdo it or allow it to slow down the pace of your video
- Information - What information will you share? Will it be personal and anecdotal or based on statistics, or will it be a blend of different types of information?
- Text - Like voice overs, can be effective, but do not overdo text and make sure to simplify the information and call to action. Make it memorable
- Camera Shots - What shot will work best? Eye level, closeup, extreme closeups, medium shot, worm's eye view, bird's eye view?
- Call to action - Do not leave your viewer hanging. Make your message obvious and simple. Ask them a question or be persuasive in what they should do and/or think about. Consider sites for more information and/or action that they can check out as well
- Will your video be informative/expository or narrative in style? Will you inform your audience using a story or present the information in an expository style?
- Using a metaphor or analogy to make your point. Sometimes comparing the concern to something else can help make your message much more effective
STEP TWO OF TWO - PLAN OF ACTION:
Next, discuss in your group the specific topic on media awareness you want to explore in your video. Remember, you can use the OpenMedia site and its campaigns for topic ideas.
Consider:
- What is our topic and what information do you want to share with our viewers?
- Who are your viewers? In other words, your target audience.
- What message/call of action do we want to promote?
- What will be the primary focus in our media awareness video?
- What approach do we want to take in sharing the information and message/call to action (expository/informative or narrative)?
- What atmosphere do we want your video to have?
- What other elements do we want to include in our video? Text, voice-over, analogy, slow-motion, etc.
- How do we want the viewers to feel after watching it?
Instructions for sharing your plan
- In a PowerPoint or Google Slides Presentation capture your plan of action.
- Divide the plan up on slides using the questions above which you will answer to help develop your plan.
- Share the Google Slides assignment with your teacher.
- If we have time, you will present this plan to the class (or to at least one other team) to get feedback and suggestions from the other students.
- Make sure to create a working title for your media awareness video.
