Part One - Looking at Examples
- You will first look at examples of public awareness videos (they can be media related or other). You will search and find videos that you think are effective.
- The examples do not necessarily have to be on the specific topic you are planning to explore
- They do not even have to be on media awareness. You are looking at examples that you think use effective techniques and most techniques can be applied to different topics.
- Decide on two videos to use as examples.
- You will analyze the videos and record what you think worked well (or did not work well) in the videos. CLICK HERE to make a copy in Google Docs the worksheet you can use to record your observations/thoughts. Or you can get a paper copy in class.
- Identify codes and techniques that we explored in this class. Consider camera shots, music, voiceovers, story-telling, call to action/message, etc.
- If time, you will present your video examples to the class and discuss what you felt worked well in the videos (you can also discuss what you think was ineffective in your examples)
- As a class we will create a list of what are some common elements that are present in effective and memorable public awareness videos
Some links that may prove helpful:
