Wednesday, February 04, 2026

The Medium is the Message...





Original photo from morguefile.com
Canadian Educator Marshall McLuhan (1911-1980) is well known for his idea that the "medium is the message."

In others words, the method of how something is shared with others should be the focus of study, not the actual content. The way something is delivered (the medium) affects a society just by its characteristics, not only by the message it carries.

Click here to watch the video created by Historica Canada. Also read the information provided on that site about Marshall McLuhan and his insights on how technologies affect our lives.


Classroom Discussion and Activity: Article read in class 

ASSIGNMENT: CLICK HERE
to view the assignment.  
ASSESSMENT: Click here to see the assessment rubric.

Suggested online sources to help you complete the assignment

Monday, February 02, 2026

Media Literacy Key Concepts: Assignment, Resources and Example

Assignment Details
View the details on the assignment.
And take a look at the sample below the links

Links to Resources
You may find these links helpful for your assignment. Remember, however, to also do your own search and record any sources you use so you can cite them in your assignment.
Example


Thursday, January 29, 2026

What is Media Literacy?

Media Literacy

As you view the videos below about media literacy, jot down points that you feel are important (link to worksheet is below). You should have about four points from each videos (i.e.: two from each) 

Once you have watched the videos and jotted down your points, write a reflection explaining the points you made and also make connections to your own experiences with media usage and/or examples of your concerns with media.

Make sure to share your work with the teacher. 

Below are some points you can consider (but you are not limited to these points):
  • Not just having the ability to analyze media, but the ability to create it
  • The goal of most corporations, including those that own media, is to make money above anything else
  • Not just to be critical of media as media consumers, but as producers
  • The two trends we are seeing in the 21st century: Media that is corporate, consolidated, centralized versus media that is diverse, local, independent
  • Media is very powerful and can be beautiful but also dangerous
  • Educators who are clueless about their own discrimination means that the education system does not offer the ability to learn about and appreciate differences among people
  • No media message is objective; there is always a point of view and someone (or group) is left out
  • "Junk values" is the notion of values created around materialism and selling things we do not need, but we are told will make us feel good and be part of a group
Make sure to make a creative title for your Google Document or MS Word entry.

Rubric (5 pts each for 20 pts)
  • Overall, the entry shows much though and effort.
  • There are fewer than three grammatical errors or sentence structure issues in the entry.
  • The  entry contains at least four strong points from the videos that are effectively addressed.
  • The entry was completed on time and includes a creative title.