The Medium is the Message...

Original photo from morguefile.com

Canadian Educator Marshall McLuhan (1911-1980) is well known for his idea that the "medium is the message."

In others words, the method of how something is shared with others should be the focus of study, not the actual content. The way something is delivered (the medium) affects a society just by its characteristics, not only by the message it carries.

Click here to watch the video created by Historica Canada. Also read the information provided on that site about Marshall McLuhan and his insights on how technologies affect our lives.

iPod discussion and videos.
Classroom Discussion and Activity

ASSIGNMENT: CLICK HERE to access a copy of the assignment.  

ASSESSMENT: Click here to see the assessment rubric.

Suggested online sources to help you complete the assignment

The Drum

Mashable

Wired

TechNewsWorld

The Next Web

ExtremeTech

MediaLens

OnTheMedia

Adage

Adweek